Waniska Therapy
Indigenous mental health counselling in Saskatoon, with NIHB coverage for eligible clients. A redesign built around safety first: crisis lines on every page, a gentle one-question-at-a-time intake, and search foundations from scratch.
A caring practice, a site that worked against it
Waniska's site still looked like the theme it was built on. Leftover demo posts were showing up in Google under the practice's name, the homepage carried testimonials that social work's professional standards discourage, and the intake form asked for health details with no privacy policy, no consent line and no crisis information - even for someone who chose "very urgent". Nothing was tracked, no page had a proper headline, and almost nobody was finding it on Google.
Safe first, then easy to find
- Crisis help on every page. 9-8-8 and the Hope for Wellness line in the header and footer, and a crisis screen inside the intake for anyone who needs help right now.
- Our own intake form. A custom WordPress plugin that asks one question at a time, encrypts every answer, and handles NIHB status for First Nations and Inuit clients.
- Built around NIHB. A plain-language NIHB coverage page, rebuilt service pages for individuals, couples, families, children and teens, an FAQ, and pages for the concerns people actually search for.
- Search and measurement from zero. One clear headline per page, structured data, a corrected Google Business Profile, and Analytics that counts intakes without ever recording an answer.
Designed on a phone before a desktop.
People looking for a counsellor often search on a phone, sometimes late at night. So the phone screen came first: the crisis line at the very top, a Call button beside the menu, and "Start Your Intake" one tap away. Try the menu.
Hover or tap the menu button to open it.
