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K&K Hauling & Salvage

A salvage yard that looked like a salvage yard online. The rebuild put inventory and directions front and center - and organic traffic doubled in a quarter.

SERVICES
Web design + SEO
LOCATION
Saskatchewan
TIMELINE
5 weeks
PLATFORM
WordPress
kkhauling.ca
K&K Hauling & Salvage website
organic traffic in the first quarter
#1locally for "auto salvage near me"
-40%calls asking what's in stock
THE PROBLEM

Great yard, invisible online

K&K had thirty years of inventory and a site that hid all of it. No directions, no hours, no way to know what was on the lot without phoning. Competitors with worse stock were outranking them on every search that mattered.

WHAT WE BUILT

Put the yard on the page

  • Offer-first homepage. The "turn your old car into cash" pitch, a tap-to-call button and hours - all above the fold on a phone.
  • Live inventory section. What's in the yard, updated by the owner in minutes, so the phone stops ringing about stock.
  • Local SEO foundation. Service pages for parts, towing and scrap pickup, plus a Google Business Profile rebuild.
  • Directions that work. A map, a rural address people can actually find, and a landmark-based route on the contact page.
Homepage - the "cash for your old car" offer leads, with the phone number one tap away.
Homepage - the "cash for your old car" offer leads, with the phone number one tap away.
Inventory and directions live above the fold, so people arrive knowing what's in the yard.
Inventory and directions live above the fold, so people arrive knowing what's in the yard.

"People show up already knowing what we stock. The phone rings about the right things now."

Ken Kaminski
Ken KaminskiOwner, K&K Hauling & Salvage